Brand IdentityVerdant · 2024
Verdant Co.
A regenerative skincare brand built from scratch — name, identity, packaging, and a launch campaign that sold out in a weekend.
The challenge
A founder with a brilliant product and no brand. The category was crowded with clinical minimalism; Verdant needed warmth and a point of view.
Our approach
We named and positioned the brand around regeneration, built a tactile identity system, and extended it across packaging and a launch campaign.
The outcome
The launch sold out in 72 hours and the identity system scaled into retail without a single redesign.
Results
Launch sellout72 hrs
Retail doorsYear 1
Repeat rate61%
Services used
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