Motion DesignOrbit · 2025
Orbit OS
A motion language for a developer platform — from logo behavior to UI micro-interactions and a launch film.
The challenge
Orbit's product was fast and precise, but the brand felt static. They needed movement that felt engineered, not decorative.
Our approach
We defined motion principles tied to the product's physics, built a library of dev-ready animations, and produced a launch film.
The outcome
The launch film drove a 4x lift in signups and the motion system now ships inside the product itself.
Results
Signup lift4x
Motion specs60+
Launch film1.2M views
Services used
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