Web DesignLumen · 2025
Lumen Health
A marketing site for a healthcare startup that turned a complex value prop into a story patients could feel.
The challenge
Lumen's clinical outcomes were best-in-class, but the website read like a research paper. Conversion was flat.
Our approach
We rebuilt the narrative around the patient, designed a fast, accessible site, and engineered motion that guides rather than distracts.
The outcome
Demo requests doubled and the site scored a perfect Lighthouse accessibility audit.
Results
Demo requests2x
Lighthouse a11y100
Load time0.8s
Services used
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