Design StrategyAtlas · 2023
Atlas Collective
A creative direction engagement that aligned a 200-person agency around one design language after a merger.
The challenge
Two agencies merged into one and brought two design cultures, two systems, and two ways of working.
Our approach
We ran workshops across both teams, audited the combined work, and defined a shared creative direction and roadmap.
The outcome
One unified design system shipped in a quarter and cross-team handoffs stopped being a source of friction.
Results
Teams aligned200 ppl
Unified system1 quarter
Handoff friction-60%
Services used
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